Emailing to Leads

Traffic-Reach.com provides leads service in order to make your and your customers' marketing efforts more efficient. However it is you who is responsible for safety of the marketing campaigns to the leads that we provide.

PLEASE READ THE BELOW INFORMATION AND ACT UPON IT AND YOU'LL AVOID TROUBLE

When contacting your leads, you need to include a disclaimer in your email so that the prospects know that you are not SPAMing them.

Please read before mailing to the leads:

1. Please use a disclaimer. Below is an example of a standard disclaimer. In addition you may also want to make sure your emails are CAN-SPAM compliant. For more information please read the CAN-SPAM reference information below:

2. Due to a surplus of spamming and bulk emailing on the internet, most email users have implemented some form of anti-spam filter or other filtering mechanism. As a result some leads may come back as "bounced" or "undeliverable."

In order to make your emails less likely to be blocked by spam filters, we recommend using this free "spam checker" ad writing tool. Click Here.

EXAMPLE DISCLAIMER:
============================================
This email is not SPAM.
You are subscribed as [FULLNAME] at [EMAIL]
You are receiving this email because you opted in to receive
offers in your mailbox. If you have received this email in
error or do not wish to receive any more emails you can
unsubscribe by sending an email to:
YOUREMAIL@YOURDOMAIN.com
or clicking the below link:
http://yourunsubscribelink.com/linkto/yourautoresponder/tounsubscribe
This email is CAN-SPAM compliant, you may contact us via email or postal mail at:
YOUR COMPANY, YOUR ADDRESS
============================================

Can Spam Legislation Reference

Email marketing is super powerful. Unfortunately, Many Internet Marketers abused this privilege. Spam was one of the fastest growing industries online from 1999-2003. The US Federal Government has stepped in and is working to end this. If you mail to addresses in the United States, whether you are a U.S. resident or not, you need to follow these rules.

As Legitimate Internet marketers and United States residents, Traffic-Reach.com cooperates with the rulings of the US Government. The Link below will give you a copy of the new anti-spam law that was signed by the U.S. President. We have included a run down of this law, advise on how to comply, and our legal disclaimers on this page. We recommend you take the time to read this prior to using your leads. 

Here is a brief run down of the new law:

1) The law becomes effective Jan 1, 2004

2) Prohibits using or falsifying email header information.

3) Prohibits the use of open relay to "deceive or mislead recipients" about the origin of a commercial email.

4) Prohibits "harvesting," "dictionary attacks" and "spoofing."

5) Prohibits commercial email without an unsubscribe process. Either a web link or return email address are acceptable for unsubscribing. You have 10 business days to process removal requests.

6) Prohibits automated methods to sign up for free Web-based email accounts. (Like Yahoo or Hotmail)

7) Prohibits registering for "5 or more" email accounts or "2 or more domain names" with false information and using them to send commercial e-mail messages.

---The above punishable by 1-3 years in prison for first offense--------

8) Prohibits sending "sexually oriented material" unless it includes a label to be created by the FTC. And, you don't have to do that if it is opt in. (Violations punishable by up to five years in prison and a $250,000 fine)

9) The FTC to produce a report on possible mandated subject line labeling, such as ADV (required in CA) for advertising. As currently drafted, the Can Spam Act requires UCE to carry such information identifying it as an advertisement or solicitation but does not mandate any specific language.

10) Organizations that send commercial email must include a valid U.S. postal address or P.O box.

Legitimate Opt in Email Marketing is a powerful tool when it is done legally, ethically, and correctly. Here is some advise to make sure you are compliant with the laws.

1) Include your postal address in all marketing emails. (If you do not already have one you may wish to register a DBA (Doing Business As...), and get a business PO Box with this DBA.

2) Do research about the autoresponder service you are using to send emails.
Make sure your autoresponder have a removal process that can be handled for you. In addition make sure you will also be able to manually unsubscribe clients who request this from you through email, telephone, or postal mail.

See the Tips&Hints section for our recommendations on reliable and proven autoresponder services.

3) When designing your autoresponder messages
A) Design subject lines that are clear about the content that is included in the message
B) We recommend starting the subject line with ADV: (short for         advertising).
C) Under no circumstances include adult content with your messages. 5 years imprisonment and $250,000 can be imposed on the first offense.

4) Make sure your emails are sent from an email address you will check, and make sure your email reference are set to receive income emails.
Note: Full email boxes will often lead to you being accused as a spamer. Be sure you have a large email box that can handle all of your incoming messages.

Legal Disclaimers

Disclaimer.
Because some of our clients might misuse our service we must tell you,  under no circumstances, including negligence, shall Traffic-Reach.com, or anyone else involved in creating, producing or distributing our leads, be liable for any direct, indirect, incidental, special or consequential damages that result from the use of or inability to use services including, but not limited to, reliance on any information obtained through this Service; or that result from mistakes, omissions, interruptions, deletion of files or email, errors, defects, viruses, delays in operation, or transmission, or any failure of performance, whether or not limited to acts of God, communications failure, theft, destruction or unauthorized access to Traffic-Reach.com records, programs or services.

Traffic-Reach.com has provided you guidelines on emailing that meets the national anti-spam law signed by president Bush January 1, 2004. You are responsible for understanding and complying with all email laws including but not limited to federal, state and local laws.

Please also read our Terms and Rules and our Disclaimer before purchasing any campaign to ensure your website does not violate any of our criteria.